SAN FRANCISCO – Smarty Pants market research and strategic consulting agency announced today the rehire of Nadia Bernal to its growing talent roster. As an “Insights Brainiac,” Bernal applies advanced quantitative expertise and expanded methods skills to deliver high-impact insights for Smarty Pants’ flagship toy, entertainment and CPG clients.
Bernal rejoins the organization after a 2024 departure to earn a master’s degree in marketing research from the University of Georgia, a top-ranked program where she was honored with Student of the Year award, Academic Excellence award and Stewardship award, underscoring both her technical mastery and collaborative spirit.
“We are delighted to welcome Nadia back to Smarty Pants,” said Smarty Pants Vice President and Business Visionary Dr. Kara Liebeskind. “Nadia embodies the curiosity, rigor and creativity our clients value most. She was a standout contributor prior to her departure, and her new skills, fresh perspective, and passion for innovation further elevate Smarty Pants and our clients’ brands.”
Bernal first joined Smarty Pants in 2021 as an “Insights Whiz,” excelling at survey design, field management and reporting. Prior, she worked across government, education and corporate sectors, with experience at organizations such as the IRS, National Park Service and the Office of the Comptroller of the Currency. Her portfolio spans diversity, equity and inclusion program assessments, consumer journey mapping and advanced analytics across industries.
Bernal’s MMR from the University of Georgia builds on a bachelor’s degree in economics from the University of California, Santa Cruz, where she double minored in Statistics and Latin American Studies. She holds additional training and certifications in programming and data analytics tools such as Qualtrics, SPSS, Sawtooth and Tableau.
Bernal is based in San Jose, California, where she is at the forefront of bringing AI and other emerging tools into the insights process.
