SMARTY PANTS RESEARCH AND CONSULTING ADDS INDUSTRY VETERAN TERRY CUDMORE

May 15, 2024

BOSTON – Smarty Pants market research and strategic consulting firm announced today that Terry Cudmore has joined the organization as a senior level “Insights Genius.” He will spearhead custom research initiatives for several of the agency’s healthcare and video game clients. Cudmore was most recently an Associate VP of Qualitative Insights at Los Angeles-based Material+, where he leveraged insights, analytics, and strategic approaches to optimize customer lifetime value for clients in the lifestyle, CPG, healthcare and technology sectors.

Cudmore was most recently an Associate VP of Qualitative Insights at Los Angeles-based Material+, where he leveraged insights, analytics, and strategic approaches to optimize customer lifetime value for clients in the lifestyle, CPG, healthcare and technology sectors.

Previously, Cudmore spent 11 years at C Space, advancing from consultant to director. He ultimately served as strategic account leader, employing both qualitative and quantitative methodologies to provide insights that fueled client growth and innovation initiatives.

Cudmore began his research career in television as an analyst for both CBS and FX networks. He specialized in crafting communication strategies and steering media buying endeavors. Cudmore earned a Bachelor of Science in Broadcast Journalism from Newhouse School of Public Communications at Syracuse University.

Commenting on Cudmore’s hire, Smarty Pants Insights Sage Molly Jackson adds, “With Terry’s deep consumer insights expertise and client-focused approach, he is already making a significant impact. His dedication to understanding consumer behavior and his commitment to delivering the highest level of project work make him an invaluable addition to our team. We’re thrilled to have him with us.”

Cudmore is based in the Boston metro area.