Smarty Pants® Youth and Family Market Research Consultancy Adds Suzanne Snapp

May 10, 2018

New York – May 7, 2018 – Smarty Pants announced today that Suzanne Snapp has joined the organization as Insights Genius. In this role, Snapp serves as a senior level manager on quantitative research initiatives for many of the company’s toy, packaged foods and media clients.

Snapp most recently held the position of Director of Integration Services at Ipsos, where she spent seven years executing large-scale, multi-method studies for Fortune 500 companies. Prior, Snapp spent nearly eight years at Synovate/Symmetrics managing projects for global technology, pharmaceuticals and healthcare clients.

“Suzanne has already had a tremendous impact on our organization. Her background in customer experience research brings a fresh perspective to our quantitative research practice and provides a new expertise to Smarty Pants,” states Smarty Pants Quant Savant, Michelle Poris, Ph.D.

Snapp holds a bachelor’s degree in marketing from Purdue University’s Krannert School of Management. Based in metro Indianapolis, Snapp expands the company’s Midwest presence.