Thought partners that are exactly that – thoughtful in how they think about the work and true partners that work with us and our stakeholders to design studies that will produce insights to help the business make informed decisions. I’ve not worked with any other vendor that seems to look at every project like they do, with this “de novo” type of approach that leans on curiosity and experience rather than a product-based solution. I really appreciate that we’re not getting some shrink-wrapped solution.