Meredith Franck and Sara Beth (Hunter) Pegg were added to the team, as a client account manager and qualitative field support, respectively. We also hired two new junior moderators and partnered with thre

e new freelancers to head up our west coast operations.

Smarty Pants was honored to list Nickelodeon, EA (Electronic Arts), Kohl’s, Wrigley, Birds Eye Foods and 2U as new clients as the growing team expanded quant services and brought insights video production in-house.

We planted roots a little deeper in TN and expanded our philanthropic efforts by sponsoring sports teams like this fun-loving crew of future MLB stars.

At year end, we traveled to the Dominican Republic to sip mocktails by the ocean and toast four years of success.