The Smarty Pants team continued its pursuit of industry leadership, having a presence at several conferences and events. Here, Ricardo Maldonado and Dr. Michelle Poris rep the Smarty Pants team at a booth that showed off our 2014 brand refresh. (Yes, we retired the little boy and his family in our company logo.)

Our diligence and research chops earned us partnership with Dick’s Sporting Goods, Netflix, Converse, Buffalo Wild Wings, and Nintendo. And we lead mixed-method initiatives in categories ranging from auto insurance to school supplies to the Olympics.

Smarty Pants’ Clicks, Taps & Swipes report of kids’ digital behaviors became a syndicated hit as marketers sought to better understand the next screen-obsessed generation.

Miami was home to our January Smarty Party… and boy were we excited for hot weather.