Another stellar year for Smarty Pants at 52% YOY billings growth across 192 custom projects for 74 world-class clients. Publix, Apple, Nike, ESPN, Prudential, Fidelity, Door Dash, Chase, Keurig Dr Pepper, UNICEF and Willow became new partners as we returned to in-person fieldwork that complemented our expanded virtual methods and advanced analytics.

Like the rest of the world, our lives remained entrenched in Zoom and Teams meetings like these. But Smarty Pants also opened its first physical office to house growing HR, legal and financial operations as it expanded its two core business units to six.

Amanda Allen, Emily Arbour, Emily Contino, Paige Davis, Tess Davison, Olivia Denton Smith, Michael Desmarais, Nadia Bernal, Jennifer Ginelli, Alejandro Hernandez, Jethro Israel, Sara (Cruz) Luzinski, Jennifer Mellett, Maty Nelson, Kayla Parker, Dr. Jordan Powers, Sabrina Roth, Emily Rowe, Ashley (Olde) Sutton and Lizanne Woodson joined our ranks!

Alex Brizendine was appointed Creative Catalyst to ensure deliverables continue to dazzle, while Jennifer Dixon was named Head of Happiness, tasked with safeguarding our boutique culture as our business scales. And senior analyst Toni Green was named Young Researcher of the Year by QRCA.

Record-breaking billings led to record-breaking charitable giving!