Multicultural expert Lluvia Carrillo joined the team this year, expanded our multilingual, global and cross-cultural capabilities. A mind-boggling 17 more were promoted to new roles!

The company surpassed more than $100,000,000 in billings while adding impressive new clients like The Harlem Globetrotters, Jordan’s Furniture, Barilla, Chobani, Welch’s, Kind, Greenlight and Five Below.

The Women’s Business Enterprise National Council (WBENC) certified Smarty Pants as a woman-owned and led business.

We made waves at industry conferences as we presented on the future of niche audiences and how best to protect children’s privacy.

Our inaugural Summit on Boys made industry waves and while spurring critical business dialogue. Me, Myself and Identity, a flagship, mixed-method study of identity in the U.S. was unveiled at year’s end.

We held our annual Smarty Pants strategic planning event in sunny San Diego, CA.