What We Do

Smarty Pants is a market research and strategic consulting firm on a mission to illuminate the business world with brilliant consumer insights, inspiring human stories and ingenious brand solutions. 

Since 2005, the world’s most powerful brands have relied on Smarty Pants for niche consumer expertise, industry intelligence, creative research acumen, thought leadership, and a contagious passion for everything we do. 

We excel at custom qual, quant and mixed-method initiatives that answer your most difficult business questions. We specialize in brilliant research design and execution that elicits breakthrough insights and sparks brand growth.

Smarty Pants is steeped in more than 700 years of collective consumer and category experience! Our leaders provide brand-building consulting ranging from one-day immersions to long-term strategic partnerships.

Business intelligence doesn’t always require custom research. Our library of existing research provides data-driven insights into trends, categories and key consumer segments.

Smarty Pants is at the helm of strategic thought leadership. Our content, events and experiences ensures organizations stay smart and ready to lead their categories.

Areas of Expertise

For more than 20 years, Smarty Pants has specialized in the youth and family market. This expertise in infants, toddlers, kids, tweens, teens, parents and grandparents has evolved to a deep understanding of the human experience across lifestages. 

Today, our team of generational and lifestage experts guides understanding of the joys and challenges of new parents, the adulting wins and woes of 20-somethings, the complex and nuanced needs of aging seniors… and everything in between.  

Inspiring Deliverables

Smarty Pants clients love our smart, creative deliverables. From insights documentaries to multi-media presentations to immersive events, we’re in the business of bringing life to research and bringing research to life.

Story-Driven Reports

We don’t create reports that gather electronic dust. We make it our job to create beautiful, data-rich deliverables that impress everyone from project managers to senior executives. Smarty Pants reports focus on what matters and how to leverage it. We balance research findings with strategic thinking and focus on implications and opportunities to grow your business.

Mulitimedia Presentations

We know what captures and inspires an audience. Our presentations are designed to dazzle – strategically, tactically and visually. Full of powerful imagery, infographics and data visuals, as well as inspiring project artifacts like photos, videos and quotes, our story-driven reports and presentations bring your target and your project to life.

Interactive Dashboards

When a stand-alone deliverable isn’t what you’re looking for, an interactive dashboard or microsite is a great way to ensure insights are socialized and cross-functional teams have long-term access. Our dashboards can be created within and outside of your organization’s intranet. 

Insights Documentaries

Insights Documentaries are one of Smarty Pants’ most popular research deliverables. Created by innovative video producers in close collaboration with the research team, these consumer-centric documentaries bring the most compelling insights and stories into one must-see mini-movie.

target & brand Playbooks

Whether you are looking for a guide to all-family marketing success or a handbook on what makes seniors tick, a hard-cover book is often a great way to share content. Image-rich and easy-to-read, these books leverage research artifacts, delight team members and ensure that insights live well beyond project completion.

Infographics & One-Pagers

Smarty Pants infographics, posters and one-pagers are thoughtfully designed to capture the essence of your target or your research findings in one sexy, succinct deliverable. Your design, innovation, marketing and leadership teams will want to hang these inspiring synopses on their office walls.

Webinars & podcasts

Breakthrough is critical when it comes to sharing learnings. A webinar or podcast can be a great solution for capturing the attention of stakeholders. We’ll create narrative audio content your leaders can listen to while driving to work or taking a jog, or a custom webinar-style event that affords your teams visual content and interactivity. 

Immersive Events

Clients love our custom events that allow team members to be immersed in their target, trends, insights and opportunities. Events can include live panels, interactive learning “stations,” experiential walk-throughs, games, friendly competitions and more. Whether 90 minutes with five people or a full day with 100, we’ll create a memorable event that ensures you’re the hero.