Custom Research
We create custom research solutions for complex business challenges. From white space exploratories to brand positioning to portfolio expansion, our research guides brands across the full product and marketing lifecycle.
Opportunity Identification
Foundational research
Need-state exploratory
Front-end innovation
Brand positioning
Brand stretch research
Product & Service Optimization
Proof of concept
Concept optimization
Taste & play testing
Prototype/UX evaluation
Consumer co-creation
Comm & Content Evaluation
Name & logo testing
Messaging & ad testing
Program & content eval
Packaging & design eval
Multimedia asset testing
This is how we do it
We design research to uncover rich insights and drive smart business decisions. We go where the answers lie – whether riding a roller coaster with a kid or fielding a text-based survey with seniors.
We excel at qual and quant methods and are known for our creative approaches to insights gathering. Engagements typically include multiple or mixed methods and/or creative twists on tried-and-true approaches.
Focus groups
Friendship groups
Video & phone interviews
In-depth interviews
Play dates
Me & My Shadow™
Family 48s™
Usability tests
Shopping Expeditions™
School chats
Text-imonials
Co-creation
Longitudinal (digital) communities
Expert/stakeholder IDIs
Virtual home/room tours
Video journaling
Pop-up (digital) communities
Digital diaries
Social media listening
Mobile surveys
Online surveys
Intercepts/CLT/CATI
Cluster & factor analysis
TURF analysis
Conjoint analysis
Max-Diff analysis
Segmentation
Driver analysis
Pricing analysis
Perceptual maps
Other advanced analytics
Privacy & Compliance
Safeguarding our clients’ data and consumers’ privacy is of critical importance at Smarty Pants. As experts in children and family marketing, privacy and compliance are even more paramount.
Smarty Pants adheres to all data collection, usage and storage guidelines as set forth by the Insights Association and our client partners, and our research practices are governed by and compliant with all GDPR protocols and CCPA guidelines.
Client partners and research participants can trust Smarty Pants to protect their identity, ideas, data, findings and intellectual properties. Our commitment to research integrity is available below.
