Syndicated Studies

Smarty Pants’ growing library of syndicated studies and reports provides data-based insights into trends, categories and key consumer segments. Leverage existing intelligence to onboard teams, broaden your understanding or complement custom research initiatives. 

Introduced in Fall 2023, Smarty Pants’ Me, Myself & Identity Project aims to provide marketers with a deeper understanding of how people truly see themselves.

A confessional video series of diverse Americans sharing their thoughts and feelings on race relations today

A foundational immersion into youth development and lifestyle by lifestage

Core insights into how 6-12s think about their year and what it means for marketers

The stages and milestones of families, from pregnancy through elementary

A master class on global play trends of today and tomorrow

Understanding the devices and content Gen Z loves and why