The State of Play


The State of Play is a foundational immersion into the world of toddler, preschool, kid and tween play around the globe—both physical and digital. It includes secondary and primary learning on the drivers of play, how types and frequency of play vary by age and gender, popular toy and game brands, and the barriers to contemporary play.

The 32-page report is a master class in understanding children’s most treasured developmental tool and its evolution. It is designed to be presented (live or remotely) by Smarty Pants experts. It can also be purchased as a stand-alone report.

It is a great resource for teams looking for deeper understanding of play across 0 to 12s and, most importantly, how developers and marketers can tap future play trends.

Tell Me More

Need more info? Ready to purchase? We’ll get right back to you.